MARKET RESEARCH 2

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How to get market research for your business
One of the hardest to find element of business planning is market research. Not just any old market research, but research that is relevant to your specific market and provides you answers that you need.
Why use market research ?
When people use the term "market" they are simply grouping segments of customer needs. When you sliced and diced your customers into target segments you will have the same. And each group has different needs and each group behaves differently.
By using market research you will find out information on the frustrations of these groups, the trends over time, the value of these segments, who has the top share of these segments and much more.
However, market research does not cover everything at once and will be specific to the author as to what they wanted to find out about their target customers. Make sense? OK, read below to find out how to get market research for your industry.
How to obtain market research
Of course the only way to get the data YOU want and need is to go off and undertake the research yourself. Sounds expensive eh? But not if you carefully conduct it. Here are ways to get research:
Do it yourself - If you have a local customer base you can contact with ease then you can do all this yourself. But planning is key. Work out exactly why you want this data, what you will do with it when you get it and get inside your customers' minds. Prepare a questionnaire to ask your customers. Try it out on many people before you conduct any research to hone the questions. Then get your customer base to answer it. This could mean giving it to current customers, using a mailing house to send to specific addressees, posting it yourself, conducting research one to one in shopping malls etc. Work out where your customers are and go to them. You can easily recruit some college folks to help you out to keep the costs down.
Use research from the big guys - All large companies conduct research themselves. They need to justify their leadership status or why their profits are declining !. And, they post a lot within the public domain. So go to the website of the leaders in your industry, top franchisors and industry spokespeople. Look in the news section of their website as well as annual reports. There will be a lot of good information.
Using the internet - of course there will be independent studies carried out all the time and you just need to track them down. So, go into google and start searching. Start with a generic search like "your industry market research" - but also use specific terms like "your industry market growth" and "your industry market profits" - and search with and without the quotation marks.
About market research
You may find that a lot of the research is out of date. But do not worry. Research is there to mainly highlight trends over time because of the larger sample sizes. If you have a new gizmo you think might sell, then this is not the type of research you need. You need to test your new product in one to one groups of your target market and get direct feedback.
The research highlighted above provides you with market growth rates and other trends that should underpin your business plan as well as solidify your understanding of the market trends.
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MARKET RESEARCH 1

JMU Assessment Graduate Programs Research Faculty, Staff, and Students Institutes Assessment Resources Contact Information


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Institute for Computer-Based Assessment


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Motivation Research Institute

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JMU >> CARS >> Research Institutes >> Motivation Research Institute
Motivation Research Institute
Mission Statement: To facilitate and support collaborations among faculty and students on the study of motivation.
Background: In the Spring of 2001, Dr. Kenn Barron, Dr. Donna Sundre, and a small group of graduate students in the Assessment and Measurement PhD program started a weekly research group on student motivation. Over the past four years, our meetings have grown substantially in faculty/student membership and have become a permanent fixture at the Center for Assessment and Research Studies.
We are guided by the following objectives:
To provide research training and research opportunities for faculty and students
To advance the study of motivation theory
To advance the use of statistical and measurement techniques in motivational research
To evaluate existing measurement tools and develop new measurement tools related to the study of motivation
To advance the application of motivation theory (e.g., to improve university learning environments, to improve assessment of student motivation and development)
To communicate findings through multiple outlets (e.g., conference presentations, theory journals, measurement journals, university reports, higher education journals)
Our core faculty include Dr. Kenn Barron, Dr. Sara Finney, Dr. Dena Pastor, and Dr. Donna Sundre. In addition, we have had the benefit of having other faculty collaborate and join our group (e.g., Dr. Steve Evans, Dr. Gregg Henriques, Dr. Steve Wise, and Dr. Vicki Wise). We also have 5-10 students working with us during any given semester from the Assessment and Measurement PhD program, the Psychological Sciences Masters program, and from the Undergraduate Psychology program.
In the Spring of 2005, we formalized our group into The Motivation Research Institute. Our goal for formalizing into a recognized institute on campus was to build upon our above objectives and to add the following:
To create a website summarizing on-going activities, publications/presentations, developed instruments
To create a formal organization for current students to identify with, as well as for former students to remain affiliated with after leaving the program
To create a formal organization to help solicit outside funding and research opportunities
To create a formal organization to advertise resources/services to the outside community


PUBLISHER: Center for Assessment and Research Studies821 S. Main St., MSC 6806 Harrisonburg, VA 22807 PHONE: (540) 568-6706FOR INFORMATION CONTACT: assessment@jmu.edu Privacy Statement Last Modified: 7/24/2006

"WAS DR. KELLY ASSASSINATED ?" (THE ARGUS, JULY 5 2006, PAGE 23)

Who by ?

RWS "REGRETS THE INFLUENCE EXERCISED BY THE U.S. AS THE DOMINANT POWER AMONG THE DEMOCRATIC NATIONS" ESPECIALLY IN LIGHT OF ORWELL'S "1949 STATEMENT"

"ORWELL'S '1949 STATEMENT' REGARDING 'NINETEEN EIGHTY-FOUR' - "GEORGE ORWELL - A LIFE" BY BERNARD CRICK (PAGE 565/6. PENGUIN)

"Many other American papers, following 'Time' and 'Life' Magazines, were presenting it (George Orwell's Nineteen Eighty-Four-Ed) as a comprehensive anti-socialist polemic. 'Ingsoc' was identified with the Labour Party (Ingsoc=English Socialism-Ed), and Oceania was being enthusiastically presented as the prophecy of either a Left-winger who had recanted, or of a distinguished English author who was writing about what would happen if liberty as free enterprise were not firmly defended.

"ORWELL WAS GREATLY DISTRESSED (AND VERY SICK-Ed). Fred Warburg('s)...triumph (The publisher's US promotion of '1984'-Ed) (was) somewhat dimmed by Orwell's unhappiness at these misunderstandings, or deliberate distortions. Orwell dictated a STATEMENT to Warburg, Warburg making short notes which he then 'dolled up' into a Press Release...Even the outline for this was a good effort from a sick man...and Warburg had produced his leading author's views faithfully : an unambiguous statement of what Orwell meant the book to say :

THE STATEMENT - AS WARBURG'S PRESS RELEASE (JUNE 1949)

ORWELL : "It has been suggested by some of the reviewers of 'Nineteen Eighty-Four' that it is the author's view that this, or something like this, is what will happen inside the next forty years in the Western world. This is not correct. I think that, allowing for the book being after all a parody, something like 'Nineteen Eighty-Four' COULD happen. This is the direction in which the world is going at the present time, and the trend lies deep in the political, social and economic foundations of the contemporary world situation.

"Specifically the danger lies in the structure imposed on Socialist and on Liberal capitalist communities, by the necessity to prepare for total war with the USSR - and the new weapons, of which of course the atomic bomb is the most powerful and the most publicized. But danger lies also in the acceptance of a totalitarian outlook, by intellectuals of all colours.

"The moral to be drawn from this dangerous nightmare situation is a simple one : DON'T LET IT HAPPEN. IT DEPENDS ON YOU."

WARBURG (as part of the Press Release) : "George Orwell assumes that if such societies as he describes in 'Nineteen Eighty-Four' come into being, there will be several super states. This is fully dealt with in the relevant chapters of 'Nineteen Eighty-Four'. It is also discussed from a different angle by James Burnham in 'The Managerial Revolution'.

"These super states will naturally be in opposition to each other, or (a novel point) will pretend to be much more in opposition than in fact they are. Two of the principal super states will obviously be the Anglo-American world, and Eurasia. If these two great blocks line up as mortal enemies, it is obvious that the Anglo-Americans will not take the name of their opponents, and will not dramatize themselves on the scene of history, as Communists.
Thus, they will have to find a new name for themselves. The name suggested in 'Nineteen Eighty-Four' is, of course, Ingsoc, but in practice a wide range of choices is open.

"In the USA, the phrase 'Americanism', or 'Hundred Per Cent Americanism' is suitable, and the qualifying adjective is as totalitarian as anyone could wish.

"If there is a failure of nerve, and the Labour Party breaks down in its attempt to deal with the hard problems with which it will be faced, tougher types than the present Labour leaders will inevitably take ove, drawn probably from the ranks of the Left, but not sharing the Liberal aspirations of those now in power.

"Members of the present British government, from Mr Attlee and Sir Stafford Cripps down to Aneurin Bevan, will NEVER willingly sell the pass to the enemy, and in general the older men, nurtured in a Liberal tradition, are safe; but the younger generation is suspect, and the seeds of totalitarian thought are probably widespread among them.

"It is invidious to mention names, but everyone could without difficulty think, for himself, of prominent English and American personalities whom the cap would fit".

_____________________________

WHAT IS THE MOTIVATION BEHIND THE 'CHARACTER ASSASSINATION' OF PAUL MCCARTNEY'S ESTRANGED WIFE, HEATHER MILLS - BY THE MEDIA EMPIRE OF RUPERT MURDOCH?

WHAT IS THE MOTIVATION OF SOMEONE WHO CALLS SUICIDE "AN ACT OF ASYMMETRIC WARFARE" ?

The US Military Commander at Guantanamo Bay called the suicides in his prison "an act of asymmetric warfare waged against us...a publicity stunt".

(Source : BBC CEEFAX 104 June 11 2006 - "Guantanamo suicide 'Act of Warfare' "- 'the suicide of three detainees at the US base at Guantanamo Bay (Cuba) amount to acts of war, the US military says'.)

WHAT IS THE PRIMARY MOTIVATION BEHIND THE SELLING OF BAA TO EITHER AN AMERICAN OR EUROPEAN BUYER ?

Of course it's about money, with all this capital 'sloshing about' globally, but I can't quite 'unpack' the motivation yet. Any ideas ?

WHAT MOTIVATES YOU, AND WHY ?

ANSWER ONE QUESTION TO FIND OUT.

This is not a 'trick' question, or a gimmick.

To find out what motivates you and why - simply put "?" in Comments.